This is, in my opinion, an interesting way to raise awareness about the battle against AIDS. I don’t know how successful this is going to be since some content may not be available in every country. Nevertheless, it is a step forward and is always nice to see large companies getting involved in charities even though we, the users, aren’t necessarily receiving anything. It is also great advertisment for Apple and the participating app developers. The campaign started today, 24th November and will end on 7th December.